HOME > News & Topics > Combating prolonged negative images in tourism destinations, case studies of post-disaster Tohoku. A book chapter written by GPSS-GLI Post-Doctoral Researcher, David N. Nguyen.

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Combating prolonged negative images in tourism destinations, case studies of post-disaster Tohoku. A book chapter written by GPSS-GLI Post-Doctoral Researcher, David N. Nguyen.

Last updated December 28, 2017

 
Although several years have passed since the 2011 Great East Japan Earthquake and Tsunami, tourism numbers in the Tohoku region have yet to return to pre-disaster levels. For some prefectures, tourism growth continues to decline or stagnate. This book chapter examines the challenges destinations with prolonged negative images face, and what they can do to counter this. We first examine a review of literature on the situation in other countries such as Israel, Korea, and other parts of Japan, and then examine the current strategies tsunami hit prefectures of Tohoku are utilizing.
 
 
The book chapter can be viewed at the following link:
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